Publication
2026Scientific Research
Designing marketing strategies based on a dual-method analysis of consumer attitudes toward generative AI
Discover Artificial Intelligence
Springer Nature
Background
Education
Graduate
2022 — 2025Master’s Degree
Information Technology Management
Allameh Tabataba’i University
GPA 18.59 / 20
Academic Projects
- Ecommerce software architecture UML design
- Data extraction & BI dashboard design in QlikView for Mellat Bank
- SWOT analysis of Coca-Cola company for case study
- MATLAB project for comparing and auto-choosing the best classification algorithm
- Case study of sales process redesign (BPR) for Irangrowlight company
Thesis
Evaluating Consumer Behavior in Response to Generative AI for Developing Modern Marketing Strategies
Undergraduate
2018 — 2022Bachelor’s Degree
ECO Insurance Management
Allameh Tabataba’i University
GPA 17.61 / 20